Google Retires Web Light Website Transcoding

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Google revealed they are retiring the 7 years of age Web Light service that optimized webpages for devices on sluggish mobile phones and mobile connections.

The official Google developer page paperwork for Web Light Google and the associated user agent (googleweblight) are both retired.

Google Web Light

Presented in 2015, the purpose of the Web Light service was to make more of the web accessible to users in countries with sluggish mobile connections and devices.

The service worked by optimizing websites so that downloading them utilized 80% less information, leading to a four-fold increase in speed over the slower 2G mobile networks.

According to Google the service in a 50% boost in traffic to webpages.

Web Light formerly worked on Chrome and Android internet browsers and only when Google identified a slow connection. The performance did not activate for desktop devices or tablets, only for mobile phones on slow connections.

Google Analytics still functioned in the Web Light enhanced pages.

In terms of ad serving, Web Light optimized pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags.

So in theory Web Light should not have actually affected advertisement earnings however rather increased them given that transcoded websites received approximately 50% more traffic at the time.

The service was initially presented in Indonesia and after that to India.

The now erased paperwork explained the functionality of Web Light:

“Google shows much faster, lighter pages to individuals browsing on slow mobile customers.

To do this, we transcode (convert) websites on the fly into a variation enhanced for slow clients, so that these pages fill much faster while conserving data.

This technology is called Web Light.

Web Light pages protect a bulk of the appropriate material and offer a link for users to see the original page. “

Web Light No Longer Required

7 years later on, the availability of low-cost but powerful mobile phones and an improvement in mobile connection speeds made the requirement of the service no longer needed.

According to Statista, 99% of mobile information usage in India during 2021 took place over 4G devices.

In 2015 there were just 47 million gadgets that were 4G capable compared to 650 million in 2021.

The Google developer paperwork for Web Light was gotten rid of and a note was added to Google’s User Representative documentation to communicate that the Web Light user representative is retired.

Google’s announcement mentioned:

“Removed the Web Light documents and retired the Web Light user representative.

We introduced Web Light to allow us to serve quicker, lighter pages to individuals browsing on entry-level gadgets.

While this feature has actually worked as designated and enabled broader access to the richness of the web, increased affordability of more powerful smart devices has actually lessened the requirement for such performance.

We remain committed to evolving and refining the Browse experience to satisfy the altering requirements of our users.”

Included image by Best SMM Panel/Asier Romero