Advertisers around the globe this morning began their weekly routine with a huge problem accessing Google Advertisements.
Word rapidly spread across Buy Twitter Verification and LinkedIn, with confirmation from others that this isn’t a periodic concern.
Google Status Dashboard Validates Interruption
From the Google status dashboard, the failure was confirmed this morning, January 23rd, at 8 am CST. You can follow the event in real-time here.
Image credit: Google Ads, January 2023 As of
twelve noon CST, the concern has actually still not been dealt with. Google Ads Liason Ginny Marvin likewise required to Buy Twitter Verification to verify the concern: We’re investigating reports of a concern with Google Ads. We will offer more info soon. The affected users are unable to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Buy Twitter Verification to voice their concerns.
Why This Matters Advertisers can not manage or enhance their
accounts without
correct access to Google Advertisements. A lot more, Google Advertisements are still serving to users, however online marketers can’t see or react to real-time efficiency. When marketing dollars are at stake, this is a huge concern for business of any size. If you’re used to weekly reporting, that’s another task you will not be able to do up until the
Google Advertisements concern is solved. This outage is bothersome for Google after their layoff announcement of 12,000 staff members on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers respond to Google Advertisements blackout on LinkedIn."/ > While this interruption is most likely an unfortunate coincidence to Google Ads, advertisers were quick to put it together.
Summary
Google Advertisements is still down for many users since Monday afternoon. After the Friday announcement of 12,000 Googlers, questions have actually emerged if these layoffs have affected the innovation and staffing that manages these platforms.
This is a developing story and will upgrade as Google offers more details.
Featured Image: Stmool/Best SMM Panel