This previous November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a waste of time.
For those of you who don’t know what a LinkedIn pod is, it’s generally a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. So, I chose to sign up with a couple of pods and test it out for myself.
I’m not always a recognized LinkedIn believed leader with thousands of followers, however I post about my writing deal with a fairly regular basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts absolutely would not injure.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the fundamentals.
A LinkedIn pod, frequently called an engagement pod, is a group of people who have consented to link and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, consequently, your chances.
In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and engage with it.
Most engagement pods work on the principle of reciprocity. So, if you desire people to like, comment, or share your content, you’ll need to do the exact same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are said to be practical because they can:
- Amplify the reach of your material
- Help you get more engagement on your material (likes, remarks, shares)
- Offer extended networking chances
- Engage workers to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will carry out better.
This is particularly crucial since the LinkedIn algorithm divides material on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too regularly may be marked as spam.
- Low-quality posts: Posts that don’t follow finest practices, or do not get enough engagement, will be labeled “low-grade.”
- Premium posts: Posts that are easy to read, encourage questions, and include strong keywords will be identified premium and, for that reason, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to sign up with a LinkedIn pod
There are a number of various methods to join a LinkedIn engagement pod.
First, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your industry.
There are likewise third-party apps like lempod specifically built for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I explore all four kinds of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each technique so that I might precisely track any differences in engagement across approaches.
Here’s a breakdown of that procedure.
Manual pods: I used a post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this method, I utilized an article I ‘d shared on recession marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I utilized a post I wrote for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod approach I began by producing a manual LinkedIn pod of my own.
I picked a little group of my writer pals (since they comprehend the research process)to pod up with. I sent them a fast message detailing the method and encouraged them to engage with each other.
Fortunately, they’re all good sports, and I instantly began getting a barrage of LinkedIn alerts revealing the assistance of my buddies.
I also instantly saw some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all occurred in simply a couple of hours! LinkedIn-specific pod approach I likewise signed up with a few LinkedIn group pods focused on digital marketing and social media.
The variety of members truly differed in these groups. One had more than a million members, at the others had just a few dozen. I picked a mixture of high-member pods as well as a couple of smaller sized ones. If
vanity metrics have actually taught me anything, it’s that just because a great deal of people
remain in your circle, it doesn’t imply they’re actually paying attention. A few of the pods I found in my search were referred to as inactive, so I stayed away from those. Of all the groups I joined, Video game of Material was the only one that seemed to have routine posts from other users. The guidelines of GoC were quite basic: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post remarks, I did see lots of people responding to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those very same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content
users talking about each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with published links and
commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I likewise set up the lempod extension on my Google Chrome internet browser. lempod provides a digital marketplace loaded with LinkedIn engagement pods you can join. I signed up with a few pods concentrated on digital marketing and social media. The very first one I was accepted to was called”Material+ Social Network Marketing pod”. That seemed relevant. I immediately posted the link to my post. Once I shared the link, the screen opened to a huge chart, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have already engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.
Within simply a couple of minutes, my impressions had grown from 191 to 206. I also had six brand-new comments. I saw this number steadily climb over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were in fact thinking about my work.
Not to discuss, the engagement was coming in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try joining the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never ever approved.
It seems this group may
be inactive now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first glance, it might look like the Automated LinkedIn pod was the most effective pod, but I really think it was the Manual pod for factors that I will describe below. In either case, none of the LinkedIn pods actually made a huge difference for me or helped grow my existence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more details and context on these outcomes.
This appeared like the most natural, most consistent technique. Due to the fact that I was leveraging individuals I already knew, the remarks were authentic, pertinent, and genuine.
Not to point out, these people are really in my market– implying if my posts show up in their feeds to their connections, it might help me network further.
Absolutely nothing about this method came off as spammy, though I don’t understand how practical it is to ask my pals to do this weekly.
Over the course of one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this approach generated the most remarks, responses were vague and less relevant than those found in my manual pods. Plus, most of these people worked beyond my industry. So, there likely isn’t much advantage to my material showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach certainly brought in the most likes and comments. But, I didn’t see any appropriate profile gos to, direct messages, or connection demands come through. Likewise, while there were a lot of brand-new remarks, they were all basically the same:
- “Truly cool Hannah!”
- “Excellent post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can only envision that other users may see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.
What do the outcomes suggest?
Here are the primary takeaways from my experiment.
Authentic pods have benefit
There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are comprised of pertinent, genuine connections within your market can definitely help to enhance your material and get you more views, likes, and remarks.
Spammy pods won’t get you far
However, if you’re trying to video game the system by signing up with pods that have plenty of fake accounts or that are unassociated to your market, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They don’t suggest much if they’re originating from accounts that will never ever work with you.
LinkedIn pods ARE embarrassing
I think what struck me most about this experiment was the discomfort that came with having many inapplicable complete strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anybody took a better look it would be quite apparent the engagement was spam.
Just as I wouldn’t recommend services purchase their Buy Instagram Verification fans, I wouldn’t recommend they use engagement pods. Maybe, in many cases, where the pod members are hyper-relevant to your niche, it’s worth it. However if it looks suspicious, possibilities are your audience will notice. And the last thing you want is to lose their trust.
Focus on close, pertinent connections
If you still wish to sign up with a LinkedIn pod after reading this, the best method to utilize them is to sign up with ones that relate to your market which are comprised of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in important relationships (and, ideally, real customers).
Here are a few tips for finding the best LinkedIn pods:
- Check out groups related to your market or niche. Much of these will have pods connected with them.
- Ask trusted connections if they understand of any excellent pods to join.
- Produce your own pod with a group of like-minded people.
- Prevent extremely spammy pods that are just focused on promoting content and not engaging in genuine discussions.
- Most of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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